Pay Scale - HSIM - A Digital Marketing Institute

Did You Know ?

The average salary for digital marketing specialists is around 10,00,000 per year, with experienced professionals earning up to 20,00,000 annually.(source1)


Before Jumping into Digital Marketing job profile and the salaries of digital marketers, I have few questions for you and I want you to respond about these questions in our comment section.

Question 1. If You are going to open a business, what is very first and foremost thing you need to run your business?

Question 2. Why do we pursue MBA (Master of Business Administration)?

Question 3. If you want to update yourself with the passing time, how could you do?

Question 4. Can you imagine life without a smartphone?

Yes, Before going through digital marketing job profile and salaries, you must ask yourself these 4 questions so that you could understand the concept behind learning of digital marketing.

If I have to respond you back with answers to these queries, then here are the responses:

Answer 1. Marketing & Sales

Answer 2. To Grow our own business, the business of our clients or to get jobs!

Answer 3. I can update myself by surfing on the Internet.

Answer 4. No, I can’t imagine my life without a smartphone.

and you know what? I know -more than 80% of the people will have the same answers to these queries. So, what’s the catch here?

“Here Digital means an Internet and Marketing means sales to grow business”

As we know, there is no end of the Internet as well as there is no end of Marketing so we are in a safe zone where there are a lot of jobs and business opportunity available! Now, let’s come to your point:

Digital Marketing Job Profile & Salaries:

Why anyone do a job? Obviously! To earn money& pay bills. No one likes a job that offers less salary & has less scope of increment in the future. So, if you’re entering into the digital marketing field, then it is must for you to have knowledge about all the job profiles & the total salary offered.

1. Digital Marketing Manager – 

As usual, various countries are having different-2 packages for digital marketing manager but if we talk about “Digital Marketing Manager” Job Profile and salary in India, Basic level digital marketer manager looks for 3-6 lakh annual income and Intermediate level digital marketer look for a salary of 8-12 lakh annually which makes a round of 1 lakh/Month. Also, The salary package of an expert level Digital Marketing Manager ranges from 15-40 lacs per annum. However, the salary will depend on your experience. More the experience, more salary, you will get.

Here are the screenshots from

You can search yourself on jobs related portal and get to know about salary packages.

2. Social Media Marketing Expert–

An entry level Social Media Marketing professional starts his career with the salary of 3,00,000 INR per annum. Hey, Mind you? I am talking about social media professional (not the guy who just knows the basics). Whereas a mid-career SMM specialist with 5-10 years of experience looks for salary of around 7,00,000 INR annually.If you wants to be social media professional, check out social media course module in which you are going to empower your digital marketing skill in just 3 months.


3. Content Writer-

See, whatever you are looking at the Internet, that is content in one or other form. If your users love the content, if your users engage with the content of your website, that can make you astonishing content writer. If we talk about content writers, well, a fresher content writer can get an internship from around 1,50,000 INR/Annum. However, an experienced content writer that can write some amazing piece of content to engage high traffic on a website can get a salary between 9 to 15 LACS/annum.

  1. Today, there are lack of writers and if you are looking for career opportunity in digital marketing, content writing could be the best possible solution if you have good typing speed, vocabulary, communication in english and if you love to explore lot of things.

4. Content Marketing Manager – 

Well, if we talk content marketing manager, they get much more salary then a content writer. A content marketing manager with an early experience of 1-4 years can easily earn 6,00,000 INR/Annually. Whereas an experienced professional in this field can earn more than 11,00,000 INR annually. Why is that so?

  1. Because content writer just writes the content. However, Content marketer writers the content that converts…!

    You could be the Next. Call us @ 83078-78581 now.

5. Search Engine Marketer/ Specialist –

An SEM in the early phase of his career gets an annual salary of around 4,00,000 INR in India. Whereas an SEM specialist with at least 10 years of experience in promoting a brand on the search engine can easily get salary up to 30 LACS INR annually. We also say them PPC expert.

  1. Check out PPC course module here….! Even, you can learn more about PPC by clicking on given link. Here are the job profile associated with Search engine marketer.

    1. a) SEM Executive
    2. b) SEM Manager
    3. c) PPC Expert

and so on. You can search these job profiles on Google.

6. Advertising Manager –

An entry level Advertising manager who has less than one-year experience can get a job with a salary of around 3 LACS INR Per Annum. Moreover, if an individual is having at least 5-9 years of experience than big brands can hire him with salaries of around 1 Million INR.

7. Affiliate Marketer-  

The average salary of an early career Affiliate Marketing Manager starts from 2,00,000 INR annually. Although, it’s less as compared to SEM specialist or content marketing manager. But after getting the experience of 5-9 years, a Mid-level affiliate marketing manager can get salary up to 10 LACS IINR annually.

8. ORM –

At the beginning of his career, an ORM or most commonly known as Online reputation manager, gets a salary of 3,00,00 INR annually. Within 2-3 Years, the salary of an ORM professional increases by 1.5X. Big corporations hire experienced ORM’s for their brand reputation & on an average offer them the salary of 9 LACS INR annually.

9. SEO Specialist-

A beginner n the SEO field gets the salary of around 2,00,000 INR per year. A mid-career SEO specialist with 5-9 years of experience can earn 4,00,000 INR annually & an experienced SEO specialist gets an annual salary of 6,00,000 INR.

There is a lot of other SEO profile associated in this job field such as SEO Analyst, SEO Manager, SEO Professional, Outreach expert and so on!

If you are on this page, you might be here because of our social media campaigns, ranking in Google search engine/ google cards, via YouTube videos and other digital channels, We at #HSIM (Hindustan School of Internet Marketing) India Federation teach you the exact way we use for our marketing strategies and try to enhance your skill at the level of professional companies so that you could join good multinational companies and enjoy the laptop lifestyle.

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