Technical SEO
Technical SEO is about optimizing the technical aspects of a website to improve its ranking in search engine results. It focuses on enhancing the website’s infrastructure to make it easier for search engines to crawl, index, and understand the site.
Key Components of Technical SEO
- Website Speed and Performance
- Importance: Page speed is crucial for user experience and search rankings.
- Data & Facts:
- 32% Increase in Bounce Rate: Google reports that the probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds.(https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/page-load-time-statistics/)
- Impact on Conversions: A 1-second delay in mobile page load time can reduce mobile conversions by up to 20% (https://strategynewmedia.com/google-mobile-speed-index-updates/)
- Mobile-Friendliness
- Importance: A mobile-friendly website is essential as most searches are conducted on mobile devices.
- Data & Facts:
- Mobile-First Indexing: Google primarily uses the mobile version of a website for indexing and ranking.
User Retention: 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% will visit a competitor’s site instead (https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Marketing%20and%20Sales/Our%20Insights/Email%20marketing%20Think%20inside%20the%20new%20inbox/the%20new%20inbox.pdf).
Technical SEO
What are the key components of technical SEO?
Explain the importance of XML sitemaps in SEO.
How do you use Google Search Console for technical SEO improvements?
Describe the role of canonical URLs in SEO.
What is the significance of robots.txt files in SEO?
How does website performance impact SEO?
What are Core Web Vitals, and why are they important?
Explain the process of optimizing images for better site performance.
What is the importance of having a mobile-friendly website for SEO?
How do you troubleshoot and resolve common issues affecting Core Web Vitals?