Social Media Optimisation - HSIM - A Digital Marketing Institute

Social Media


Like us, most of the people have FaceBook pages, Twitter profile and other social media accounts but they don’t know how could they optimize it for their business. “How big brands do their social media marketing and how could you do it on your own?”

In previous search engine optimization module, we have covered the main aspects of business i.e. How SEO helps you to grow your business continuously. As our entitled of today’s topic says Social Media Marketing brings exponential growth to your business, SEO helps them to convert your business for a long time.


Both have their own importance. A good businessman doesn’t put them all eggs in one basket and use different-2 verticals to grow their business. Let’s think of it in this way:


Why most of the celebrities use Twitter for sharing their life? Why celebrities use their Instagram, Pinterest etc? Do they need any sort of marketing now? Okay, let’s have a few more question. Why Narender Modi is using Twitter? Why we are getting company’s official statements on Twitter? and do they have a lot of time sharing their life?


Being a super-busy with their work, they (They refers to companies, celebrities, politician etc) hire online reputation manager for their work through which they engage themselves with their followers and keep their reputation maintained within the followers.


Social Media is a powerful tool to give power to your voice. If you are not satisfied with the PayTm, just share your experience on FB and Twitter with the hashtag PayTm and by tagging PayTm page, you will get your solution online.


Now, the question is “How could we use it for our living”, “How could we be the social media marketer for our or our’s client business?, “How could we be the social media manager of an established company?”.  [Remember: Big companies have their own team to handle their social media channels.

Social Media Optimization Module:

  • What is Social Media Optimisation?
  • What is Viral Marketing?
  • Scope of Social media Optimisation
  • Terminology of Social Media
  • Best Practices
  • Social Media Tools
  • Strategy Creation or Business
  • Facebook Optimisation
  • Profile Creation
  • Page & Group Creation
  • Lead Generation
  • Event Branding
  • Linkedin Optimisation
  • Personal & Business Profile
  • Page & Group Creation
  • Lead Generation
  • Rank Keyword Instantly Via Linkedin
  • Twitter Optimisation
  • Profile Creation
  • Re-Twitting
  • Hash Tags
  • Brand Promotion
  • Integration with Other Tools
  • Pinterest & Instagram Optimisation
  • Profile Creation
  • The Potential of the Image
  • Tools & Plugins
  • Case Studies
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