Online Reputation Management - HSIM - A Digital Marketing Institute

Online Reputation


Online Reputation Management (ORM) is essential for any business aiming to maintain a positive image in the digital world. ORM involves monitoring, addressing, and influencing the online perceptions of your business. A strong online reputation can enhance customer trust, drive sales, and set you apart from competitors.

Importance of Online Reputation Management

In today’s digital age, a business’s online reputation can make or break its success. According to the 2024 Local Consumer Review Survey by BrightLocal, 87% of consumers read online reviews for local businesses, and 79% trust these reviews as much as personal recommendations. This statistic underscores the critical role of ORM in shaping consumer perceptions and decision-making.

In this module, you will discover:

  • What is Online Reputation Management?
  • Impact of Online Reputation in Sales
  • Why Online Reputation Management?
  • Fundamentals of Online Reputation Management?
  • Difference Between ORM & SMO
  • Impact of Negative Online Reputation
  • Tools for Online Reputation Management
  • How to find Negative Comments?
  • How to get ORM Alerts on Regular Basis?
  • How to Deal with Negative Online Reputation?
  • Best Strategies for Online Reputation Management?
  • Preventive Measures in ORM
  • How to Be a Brand on Internet?
  • User Behavior Study
  • Techniques for Building Brand Reputation
  • Project Case Study
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