Google Tool - HSIM INDIA Federation - A Digital Marketing Institute in Karnal

Google Tool

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In this module, you will learn how to effectively use Google Analytics and Google Search Console to monitor and improve your website’s performance. These tools provide invaluable insights into your site’s traffic, user behavior, and search engine optimization (SEO) status.

Google Analytics

Introduction to Google Analytics

Setting Up Google Analytics:

Key Metrics and Reports

  • Bounce Rate
  • Traffic Sources
  • Real-Time Reporting
  • Users by Location and Source
  • Breadcrumb Navigation

Google Search Console

Introduction to Google Search Console

Setting Up Google Search Console

Key Metrics and Reports

  • Clicks, Impressions, Average Position, and CTR
  • Queries
  • Inspect URL
  • Countries and Devices
  • Manual Actions
  • Links
  • Sitemaps
  • Performance Report
  • Disavow Links
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