Online Reputation
Management
Online Reputation Management (ORM) is essential for any business aiming to maintain a positive image in the digital world. ORM involves monitoring, addressing, and influencing the online perceptions of your business. A strong online reputation can enhance customer trust, drive sales, and set you apart from competitors.
Importance of Online Reputation Management
In today’s digital age, a business’s online reputation can make or break its success. According to the 2024 Local Consumer Review Survey by BrightLocal, 87% of consumers read online reviews for local businesses, and 79% trust these reviews as much as personal recommendations. This statistic underscores the critical role of ORM in shaping consumer perceptions and decision-making.
In this module, you will discover:
- What is Online Reputation Management?
- Impact of Online Reputation in Sales
- Why Online Reputation Management?
- Fundamentals of Online Reputation Management?
- Difference Between ORM & SMO
- Impact of Negative Online Reputation
- Tools for Online Reputation Management
- How to find Negative Comments?
- How to get ORM Alerts on Regular Basis?
- How to Deal with Negative Online Reputation?
- Best Strategies for Online Reputation Management?
- Preventive Measures in ORM
- How to Be a Brand on Internet?
- User Behavior Study
- Techniques for Building Brand Reputation
- Project Case Study
