Local Business
Advertising

Local business advertising is crucial for reaching customers in your area and driving foot traffic to your store. In today’s digital age, consumers rely heavily on online information to make purchasing decisions. Effective local advertising strategies can significantly enhance your visibility and credibility, ensuring you attract and retain more customers.

Consumer Behavior Insights

According to the 2024 Local Consumer Review Survey by BrightLocal, local businesses must prioritize their online presence and reputation. Here are some key findings:

• Trust in Online Reviews: 87% of consumers read online reviews for local businesses, with 79% trusting them as much as personal recommendations .
• Review Influence: Positive reviews make 94% of consumers more likely to use a business, while negative reviews can deter 92% of consumers .
• Review Quantity and Recency: 85% of consumers only consider reviews written in the last three months, and 40% only look at reviews from the past two weeks .
• Review Response: Businesses that respond to reviews see a 35% increase in their customer satisfaction rates, highlighting the importance of engagement .

In this module you will learn…